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# Consumers value live music, local venues, new survey shows
- URL: https://www.hypebot.com/consumers-value-live-music-and-local-venues-a-new-survey-shows/
- Published: 2025-04-23T15:52:52.000Z
- Updated: 2025-04-23T15:53:09.000Z
- Description: The new Music Fans’ Voice survey looks at the attitudes and preferences of 8100 UK fans and why consumers value live music and local venues.
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Live & Ticketing, DIY musicians, The Live Stage, local concert venues, local music scene, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

The new Music Fans’ Voice survey looks at the attitudes and preferences of 8100 UK fans and why consumers value live music and local venues.

### Consumers value live music and local venues

The Music Fans’ Voice survey paints a positive picture of consumer love of [live music](https://www.hypebot.com/live-music-industry-newshttps://www.hypebot.com/live-music-industry-news). **73% say they’ll attend as many or more shows this year** as last despite inflation and the tough economic outlook.

**How often do they go to shows?** 41% go to one or more shows a month and that jumps to 60% if you extend the time to every 2 or 3 months. 89% go at least once a year.

**Where do they find out about live concerts?** According to the survey: Social media (82% – mostly artist and venue accounts); artist websites (81%, word of mouth (68%) and various mailing lists (58%).

**What do they love about live music?** More than 80% say its about seeing their favorite band and hearing the favorite music live. But more than 70% also sight the vibe of local music venues and a desire to [support local artists](https://www.hypebot.com/musicians-cant-afford-to-tour-anymore/) and scenes.

**Would they pay more to help save local venues?** 93% either agreed or strongly agreed with the idea of a £1 ticket add-on to arena and stadium gigs to support grassroots venues. The UK government is currently considering such a law and some tours have already jumped on board voluntarily.

#### **More Takeaways**

**Diverse audience and accessibility –** Live music fans span all age groups, genders, and regions, with a  
majority being employed and 1 in 10 working within the music industry. There are diverse accessibility  
requirements across fans, so ensuring accessibility in venues is essential to support all attendees.

**Regional and genre-based engagement** – Live music attendance is highest in the UK’s capital, London and also in metropolitan areas – one key issue to address within this is the lack of local events. Preference varies widely by genre, with a mix of instrument-led music and DJ electronic production.

Read and download the full Music Fans’ Voice survey [here](https://www.hypebot.com/content/files/static1-squarespace-com/static/678b7003c43f5e0a12f04fa8/t/6808241c33d6f31f1621fca4/1745364000698/b%5Fw%5F-%5Fmfv%5Fx%5Fcga%5Fexec%5Fsummary%5Fapril%5F2025.pdf) and a Executive Summary of the report [here](https://www.hypebot.com/content/files/static1-squarespace-com/static/678b7003c43f5e0a12f04fa8/t/680823b87052e5348e862ad6/1745363906325/mfv%5Fx%5Fcga%5Fexec%5Fsummary%5Fapril%5F2025.pdf).

***Bruce Houghton*** *is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor and founder of the Skyline Artists Agency*