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# Creative Marketing: Wayne Coyne, Adam Duritz, Fort Atlantic, Trash Talk, Metaform, Here We Go Magic
- URL: https://www.hypebot.com/creative-marketing-wayne-coyne-adam-duritz-fort-atlantic-trash-talk-metaform-here-we-go-magic/
- Published: 2012-06-07T11:25:00.000Z
- Updated: 2012-06-07T11:25:00.000Z
- Description: Recent creative examples of music merch and marketing include getting cred for using Twitter, releasing an album on Nintendo cartridges, making a studiously transgressive label announcement, fansourcing mixtape art and. Continue reading [https://www.hypebot.com/hypebot/2012/06/creative-marketing-way
- Author: Guest Author
- Tags: Music Marketing, Social Media, Vinyl, Cassettes & Retail, Adam Duritz, Fort Atlantic, Here We Go Magic, Metaform, music marketing, music merch, Trash Talk, Wayne Coyne, #wp, #wp-post, #Import 2026-01-21 10:49

[![Flaming-twitter](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016767276fe7970b-200wi "Flaming-twitter")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016767276fe7970b-popup?ref=hypebot.com)

Recent creative examples of **music merch and marketing** include getting cred for **using Twitter**, releasing an album on **Nintendo cartridges**, making a studiously **transgressive label announcement**, **fansourcing mixtape art** and **giving John Waters a ride**. Yes, the new world of music marketing has moved well [beyond advertising](https://www.hypebot.com/seth-godin-on-building-your-fanbase/).

Is it a trend yet? Both [Wayne Coyne](http://socialtimes.com/watch-flaming-lips-wayne-coyne-talks-twitter%5Fb97055?ref=hypebot.com) and [Adam Duritz](http://mashable.com/2012/05/14/counting-crows-adam-duritz/?ref=hypebot.com) recently discussed Twitter for the tech press.

**Fort Atlantic on Nintendo Cartridge Album Release**

Jon Black is releasing [limited editions on Nintendo cartridges](http://www.wired.com/underwire/2012/05/fort-atlantic-nintendo-cartridge-album/?ref=hypebot.com) of Fort Atlantic's self-titled album also available [in standard formats](http://www.amazon.com/exec/obidos/ASIN/B007P5U1WA/hypebot-20?ref=hypebot.com).

The first run is [sold out](http://fortatlantic.spinshop.com/Home/details/141131?ref=hypebot.com).

**Odd Future Records on Trash Talk Signing**

Odd Future Records announces new signees Trash Talk via a [peculiar statement from L-Boy](http://pitchfork.com/news/46685-trash-talk-sign-to-odd-futures-record-label/?utm%5Fname=news&ref=hypebot.com):

"Trash Talk is supposed to be releasing they album called "119" or some sh\*\* thru they Trash Talk Collective Label in the fall.. don't ask me what the f\*\*\* that means cuz I don't fu\*\*\*\*\* kno. I asked Tyler's trick ass what he thought about that sh\*\* and I really didn't give a f\*\*\* so I'm not gone put that sh\*\* on here."

**Electronic Mixtape Features Fan Art**

Metaform released [Medicinal Purpose Mixtape Volume 2](http://metaformonline.com/fr%5Fhome.cfm?ref=hypebot.com) with a fan-sourced album cover along with other content shown on the page and [described in this earlier video](http://www.youtube.com/watch?feature=player%5Fembedded&v=5SCnm-CQUYo&ref=hypebot.com).

**Here We Go Magic Gives John Waters a Ride**

[Here We Go Magic](http://herewegomagicband.tumblr.com/?ref=hypebot.com) recently [picked up hitchhiker John Waters](http://popwatch.ew.com/2012/05/16/john-waters-hitchhiker-here-we-go-magic/?ref=hypebot.com), tweeted some pics and got a round of news coverage. Waters was hitchhiking as part of the research process [for a new book called Carsick](http://www.mediabistro.com/galleycat/john-waters-hitchhikes-across-country-for-new-book%5Fb52366?ref=hypebot.com).

*Hypebot Senior Contributor Clyde Smith blogs about business at [Flux Research: Business Changes](http://www.fluxresearch.com/?ref=hypebot.com) and about dance at [All World Dance: News](http://www.allworlddance.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

.