> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Crucial Music and ‘how I landed a sync on NBC’
- URL: https://www.hypebot.com/crucial-music-and-how-i-landed-a-sync-on-nbc/
- Published: 2021-05-06T14:22:12.000Z
- Updated: 2021-05-06T14:22:13.000Z
- Description: In addition to being added to a popular playlist, landing a sync license is one of the most coveted accomplishments of the modern music marketer. Here, one individual walks us. Continue reading [https://www.hypebot.com/hypebot/2021/05/crucial-music-and-how-i-landed-a-sync-on-nbc.html]
- Author: admin
- Tags: DIY Advice & Tips, Music Think Tank, Songwriting & Music Publishing, DIY, MTT, sync licensing, sync placement, #wp, #wp-post, #Import 2026-01-21 09:51

In addition to being added to a popular playlist, landing a sync license is one of the most coveted accomplishments of the modern music marketer. Here, one individual walks us through their particular experience using a service to land a music placement.

In this recent post on [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), contributor **Caleb J. Murphy** recounts his experience with the service Crucial Music, and how one of his songs ended up in the hands of NBC.

*“*Every time you master a song, you must also master an instrumental version [if you want any chance in sync licensing](https://www.musicianwithadayjob.com/license-your-music/?ref=hypebot.com).**

*And to really have your shiz together, mix and master alternate versions, like 30- and 60-second versions.*

*Crucial doesn’t require this, but there is an option to submit a reduced-length version. I’ve done this with another music licensing company, and I imagine it could increase your chances of landing a placement.*

*(Basically, if your song were only 30 or 60 seconds long, what would it sound like? Try to capture the dynamics of the whole track \[quiet moments, risers, beginning/ending\] in the shorter versions).”*

*[\[Continue Reading\]](http://www.musicthinktank.com/blog/crucial-music-review-how-nbc-got-ahold-of-my-song.html?ref=hypebot.com)*