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# Cults’ Brian Oblivian On Bad Indie Label Deals and Why He’s Glad To Be On A Major
- URL: https://www.hypebot.com/cults-brian-oblivian-on-bad-indie-label-deals-and-why-hes-gals-to-be-on-a-major-1/
- Published: 2013-10-22T10:58:00.000Z
- Updated: 2013-10-22T10:58:00.000Z
- Description: Brian Oblivan of the duo Cults may release their records on Columbia, but he and his partner have cultivated a very indie/underground image and fanbase. In fact, Oblivian is not. Continue reading [https://www.hypebot.com/hypebot/2013/10/cults-brian-oblivian-on-bad-indie-label-deals-and-why-hes-gals-
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Music Business, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from ecx.images-amazon.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00245474970d-100wi "image from ecx.images-amazon.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00245474970d-popup?ref=hypebot.com)

Brian Oblivan of the duo Cults may release their records on Columbia, but he and his partner have cultivated a very indie/underground image and fanbase. In fact, Oblivian is not only happy to be signed with the legacy major label; he's openly critical of the "bandits" that he says run indie labels.

**"**I like to think that what we get from being on a record label is, number one, smart people," Oblivian told [Spin](http://www.spin.com/articles/cults-static-interview-2013/?ref=hypebot.com). Everyone who works there is really cool and professional, and not druggy party people like so many people in  

[![image from userserve-ak.last.fm](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00240e04970b-150wi "image from userserve-ak.last.fm")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b00240e04970b-popup?ref=hypebot.com)

the industry. And we get more money up front, so we get to go into nice studios and futz around for months at a time.

"I know indie bands that are really successful who can barely afford more than three weeks in a studio. They can't make music videos, which is a huge thing our label helps us out with. I have a chip on my shoulder," he continues. "I feel like a lot of smaller indie labels are giving bands really bad deals and robbing them. You see a lot of labels still give a band a $40,000 advance, which seems like a lot of money, but these days, you split all your money with the label. An indie band ends up in a Hyundai commercial and makes 100 grand, and the label is like "Welp, fuck you." All these bands are trading their cool points for cash, and \[the labels are\] making out like bandits."

**Publishing Too**

"A lot of labels won't sign you unless you sign a publishing deal, too. It's become really bleak, because people are so desperate for attention and validation that they'll just sign it over. It's like the new '60s. We had a publishing deal."

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