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# CASE STUDY: Students Use Cyber PR,  Next Big Sound & Topspin To Boost Dove Awards
- URL: https://www.hypebot.com/cyber-pr-preps-mtsu-students-to-market-the-dove-awards-case-study/
- Published: 2012-09-06T13:30:00.000Z
- Updated: 2012-09-06T13:30:00.000Z
- Description: The Recording Industry department at Middle Tennessee State University has partnered with Ariel Hyatt of Ariel Publicity to create a Cyber PR course exploring the intersection of social media with engaged behavior, PR,. Continue reading [https://www.hypebot.com/hypebot/2012/09/cyber-pr-preps-mtsu-st
- Author: admin
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![Untitled-1](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3bdc4994970c-150wi "Untitled-1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3bdc4994970c-popup?ref=hypebot.com)

The Recording Industry department at **Middle**  
**Tennessee State University** has partnered with [Ariel Hyatt](https://twitter.com/cyberpr?ref=hypebot.com) of **[Ariel Publicity](http://arielpublicity.com/?ref=hypebot.com)** to create a Cyber PR course exploring the  
intersection of social media with engaged behavior, PR, and online marketing.   
The Spring 2012 advanced section was tasked with designing, analyzing and implementing Cyber PR strategies  
for **The Gospel Music Association’s Dove Awards** in April of this year.

The class learned and used **Next Big Sound**’s Premier and  
**Topspin Media**’s Plus applications alongside Cyber PR strategies to aid in their marketing and analysis. The results – which provide insights and lessons for all music marketers – are a detailed case study of the marketing plan and its resulting execution.

**[Click here](https://docs.google.com/a/skylineonline.com/file/d/0BxVg3acatkVVM21faXA4RnpnOUk/edit?pli=1&ref=hypebot.com) for the downloadable PDF.**