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# Daily D.I.Y. –  Better Email Blasts
- URL: https://www.hypebot.com/daily-diy-better-email-blasts/
- Published: 2009-02-02T03:33:00.000Z
- Updated: 2009-02-02T03:33:00.000Z
- Description: FOR THE INDIE IN US ALL - Music publicity firm Shore Fire shared a study by the The Center For Media Research on the importance of shorter subject lines that. Continue reading [https://www.hypebot.com/hypebot/2009/02/daily-diy-better-email-blasts.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, #wp, #wp-post, #Import 2026-01-21 11:03

[![DailyDIY](http://hypebot.typepad.com/.a/6a00d83451b36c69e20111683724c7970c-120wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20111683724c7970c-pi?ref=hypebot.com)

  
FOR THE INDIE IN US ALL - Music publicity firm [Shore Fire](http://www.shorefire.com/?ref=hypebot.com) shared a study by the [The Center For Media Research](http://tinyurl.com/akabv6?ref=hypebot.com) on the importance of shorter subject lines that everyone needs to heed when sending out email blasts.   
The high

[![Email](http://hypebot.typepad.com/.a/6a00d83451b36c69e20111683725a5970c-120wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20111683725a5970c-pi?ref=hypebot.com)

lights:

- Front load subject lines with the most important information
- Size matters: keep them as short as possible
- Many email services like AOL restrict subject lines to 38-40 characters
- When in doubt, test

How do you make your email better?