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# Data shows TikTok is a more powerful music discovery platform than Spotify
- URL: https://www.hypebot.com/data-shows-tiktok-is-a-more-powerful-music-discovery-platform-than-spotify/
- Published: 2021-07-22T15:37:09.000Z
- Updated: 2021-07-22T15:58:29.000Z
- Description: After looking at the latest stats from TikTok, it’s not a streatch to say that TikTok may be a more powerful driver of music discovery than Spotify. TikTok has an. Continue reading [https://www.hypebot.com/hypebot/2021/07/data-shows-tiktok-is-a-more-powerful-music-discovery-platform-than-spotify.htm
- Author: Bruce Houghton
- Tags: Music Business, Music Marketing, Social Media, Streaming, Spotify, ToTok, #wp, #wp-post, #Import 2026-01-21 09:48

After looking at the latest stats from TikTok, it’s not a streatch to say that TikTok may be a more powerful driver of music discovery than Spotify.

TikTok has an estimated 800 million monthly active users compared to Spotify’s 356 million active users worldwide.

**75%** of those TikTok users – an estimated 600 million – say that they discover new artists through TikTok, according to a new MRC Data study released by the short video platform.

**63%** of all TikTok users say they heard new music that they’ve never heard before on the platform.

![](https://p16-va-tiktok.ibyteimg.com/obj/musically-maliva-obj/e1fa887e91d5b5104c809f32c95a826e)

Even generously assuming that 100% of Spotify users discover new artists and music on the streamer, that would make TikTok **168% more powerful for artist and music discovery** than the world’s most powerful streaming service.

### More TikTok artist and music discovery stats

![](https://p16-va-tiktok.ibyteimg.com/obj/musically-maliva-obj/3c94d2f652c972a9219cf382d775ea43)

- The TikTok community is motivated to interact with the music featured in videos onTikTok, with **67%** of TikTokers more likely to seek out a song they heard on TikTok on a music streaming platform.
- Community members often have their own “Heard it on TikTok” moment during their day to day lives. **72%** of TikTokers agree that they associate certain songs with TikTok.

![](https://p16-va-tiktok.ibyteimg.com/obj/musically-maliva-obj/b0a473df39f120fc73db7e70e440d5b6)

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and an online professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*