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# What’s Ahead For 2011? Dave Cool Says Google Music Could Be A Game Changer
- URL: https://www.hypebot.com/dave-cool-google-music-could-be-a-game-changer/
- Published: 2010-12-20T08:16:00.000Z
- Updated: 2010-12-20T08:16:00.000Z
- Description: As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions – one looking forward and the other back. Here Dave Cool, director. Continue reading [https://www.hypebot.com/hypebot/2010/12/dave-cool-google-music-could-be-a-game-changer.html]
- Author: admin
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from davecool.ca](https://a2.typepad.com/6a0111683c7a25970c0133f5da4ada970b-100wi "image from davecool.ca")](http://davecool.ca/wp-content/uploads/2009/08/Copy-of-Dave-Folk-Alliance.jpg?ref=hypebot.com)

**As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions – one looking forward and the other back. Here Dave Cool, director and producer of the film "What is INDIE? A Look into the World of Independent Musicians", shares his answers.*

**Hypebot**: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

  
**Dave Cool**: Two words: Google Music.

Google has the power to have a profound impact on any industry, so once they get into the music industry it could be a game changer. So I think 2011 will be the year of music in a cloud/in a locker and subscription models (finally) gaining traction. Other possible players will be Spotify (if they ever secure agreements with US major labels; at least there might be 1 less to negotiate with soon) and iTunes (if they feel like it).

**Hypebot**: Since this is ultimately all about music, what were your top musical moment(s) of 2010?

**Dave Cool**: 1) The video for "The Wilderness Downtown" by Arcade Fire. Incredibly innovative video and masterful partnership between Arcade Fire and Google (and the band is from my hometown of Montreal 🙂

2) Dan Mangan's album "Nice, Nice, Very Nice." Reminded me why I love music. Also a great indie artist success story, having scraped together the $ to pay for the album from friends, family and his local bank. Now signed to Arts & Crafts Records and touring the world. Good ol' Canadian boy too (Vancouver)

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**Dave Cool* – Director/Producer ["What is INDIE? A Look into the World of Independent Musicians"](http://davecool.ca/what-is-indie/?ref=hypebot.com)*