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# David Pakman: The Best Part Of ‘Social’ Is The Data
- URL: https://www.hypebot.com/david-pakman-the-best-part-of-social-is-the-data/
- Published: 2011-06-07T10:39:00.000Z
- Updated: 2011-06-07T10:39:00.000Z
- Description: "The most exciting thing about everything “going social”… is the data. Our participation online leaves bits of data about ourselves everywhere we go. That data, I have long believed, is. Continue reading [https://www.hypebot.com/hypebot/2011/06/david-pakman-the-best-part-of-social-is-the-data.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015432d0911a970c-120wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015432d0911a970c-popup?ref=hypebot.com) "The most exciting thing about everything “going social”… is the data. Our participation online leaves bits of data about ourselves everywhere we go. That data, I have long believed, is gold…"

"

It is highly useful for tailoring relevant advertising to us, for example. Advertising gets better if it can be marginally personalized and influenced by what our friends like." 

– **[David Pakman](http://www.pakman.com/2011/06/03/the-best-part-about-social-is-the-data/?ref=hypebot.com)**, venture capitalist and former eMusic CEO.