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# Days Before MacWorld Study Shows Huge Potential For iPod Phone
- URL: https://www.hypebot.com/days_before_mac/
- Published: 2007-01-02T13:48:18.000Z
- Updated: 2007-01-02T13:48:18.000Z
- Description: The rumors are swirling that Apple will or maybe won’t unveil an iPod/phone hybrid at next week’s MacWorld convention. Whenever the device is unveiled – and it will be soon. Continue reading [https://www.hypebot.com/hypebot/2007/01/days_before_mac.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 11:06

The rumors are swirling that Apple will or maybe won’t unveil an iPod/phone hybrid at next week’s MacWorld convention. Whenever the device is unveiled – and it will be soon – the effect on both Apple’s dominance of music downloads and the entire cellular marketplace could be enormous.

A new study shows that:

[![Applelogo_53](https://hypebot.typepad.com/hypebot/images/applelogo_53.jpg "Applelogo_53")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/applelogo%5F53.jpg&ref=hypebot.com)

  
"16% of Americans aged 12+ (about 40 million) say that an "iPod" phone  
is a "great idea" for them personally based on a description of its  
likely features. In comparison, 24% of Americans aged 12+ (or 28% of  
cell users) own a Motorola phone and Nokia is used by 17%."  
  
"An iPod phone would have the potential to increase Apple’s customer  
footprint substantially. Currently just over 20% of Americans 12+  
(about 50 million) own an Apple product – within 18 months of the  
introduction of a new iPod phone, Apple’s footprint can increase to  
over 30% according to forecasts based on the study." ([more](http://www.cellular-news.com/story/21180.php?ref=hypebot.com))