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# Debate: Irving Azoff And The New Ticketmaster
- URL: https://www.hypebot.com/debate-irving-a/
- Published: 2008-11-06T08:18:27.000Z
- Updated: 2008-11-06T08:18:27.000Z
- Description: With Irving Azoff at the helm of the new Ticketmaster Entertainment, the company is stepping up efforts to sell downloads alongside tickets. "It’s a platform for us to build a. Continue reading [https://www.hypebot.com/hypebot/2008/11/debate-irving-a.html]
- Author: Bruce Houghton
- Tags: Live & Ticketing, #wp, #wp-post, #Import 2026-01-21 11:06

With Irving Azoff at the helm of the new **[Ticketmaster Entertainment](https://www.hypebot.com/iriving-azoff-l/)**, the company is stepping up efforts to sell d

[![Ticket_admit_one](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/11/06/ticket_admit_one.jpeg "Ticket_admit_one")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/11/06/ticket%5Fadmit%5Fone.jpeg)

ownloads alongside tickets. "It’s a platform for us to build a lot of other things…We’re going to build the ability for people to distribute  
their music." he told Billboard.

In a [commentary](https://www.hypebot.com/iriving-azoff-l/), **I questioned the plan**. Ticketmaster is a place to buy tickets and not a music destination. Instead of trying to use bands to drive traffic to Ticketmaster; they should provide the technology to sell tickets on the artist’s site. Some very smart industry professionals and [Hypebot](http://hypebot.com/?ref=hypebot.com) readers had their own opinions:

> "…Music + interactive social media +  
> control of seats = new ways to build fan to fan relationships, and this  
> will also equate to one of the most interesting ways to create tiered  
> incentive programs (best fans = best seats) **– Bruce Warila, [Unspring Media](http://www.unsprungmedia.com/?ref=hypebot.com)**

"This isn’t about a music  
destination, this is about leveraging direct to fan channels…they have massive insights into fan  
behavior…" **– David DeVore, [Fan Mail Marketing](http://www.fanmailmarketing.com/blogger/blog.html?ref=hypebot.com)**

> "My gut tells me that most people will be REMINDED that they might  
> want a certain song/album from that artist, but whether or not they  
> will actually be moved to take action and take money out of their  
> pocket is harder to prove." – **[Artist House Music](http://artistshousemusic.tumblr.com/?ref=hypebot.com)**

**What do you think? Join the discussion [here](https://www.hypebot.com/iriving-azoff-l/).**