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# Demand = Value In The New Music Economy
- URL: https://www.hypebot.com/demand-value-in-the-new-music-economey/
- Published: 2012-01-25T11:23:00.000Z
- Updated: 2012-01-25T11:23:00.000Z
- Description: Guest post by Brian Thompson of Thorny Bleeder Records, a Vancouver based rock n' roll brand architect, marketing consultant, blogger, podcaster, speaker and artist manager. = If there's no demand,. Continue reading [https://www.hypebot.com/hypebot/2012/01/demand-value-in-the-new-music-economey.html
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

*Guest post by *[Brian Thompson](http://www.twitter.com/thornybleeder?ref=hypebot.com)* of *[Thorny Bleeder Records](http://www.thornybleeder.com/?ref=hypebot.com)*, a Vancouver based rock n' roll brand architect, marketing consultant, blogger, podcaster, speaker and artist manager.*

*\=* 

**If there's no demand, there's no value.** 

**If you create demand you create an opportunity for monetization.** 

**Without demand, your music is essentially worthless to the public, regardless of what you paid to record and produce it.**

Encourage an open environment of sharing around your music.

**Sharing creates new fans.**

  
**Fans create demand.**  
  
**Monetize!**