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# Despite New Media Growth Radio Still Strong
- URL: https://www.hypebot.com/despite_new_med/
- Published: 2005-07-14T14:22:47.000Z
- Updated: 2005-07-14T14:22:47.000Z
- Description: From Radio & Records: "Consumer awareness and use of such new entertainment options as satellite radio, digital music players, Internet radio and podcasting is on the rise, but a new. Continue reading [https://www.hypebot.com/hypebot/2005/07/despite_new_med.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:10

*[![Radio_and_record_2](https://hypebot.typepad.com/hypebot/images/radio_and_record_2.jpg "Radio_and_record_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/radio%5Fand%5Frecord%5F2.jpg&ref=hypebot.com)From [Radio & Records:](http://www.radioandrecords.com/Newsroom/2005%5F07%5F13/studydespite.asp?ref=hypebot.com)* "Consumer awareness and use of such new entertainment options[](http://www.paragonmediastrategies.com/?ref=hypebot.com) as satellite radio, digital music players, Internet radio and podcasting is on the rise, but a new study released yesterday by Paragon Media Research says that all that new media isn’t putting a dent in radio listening…

[![Radio_7](https://hypebot.typepad.com/hypebot/images/radio_7.gif "Radio_7")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/radio%5F7.gif&ref=hypebot.com)

"A full

 97% said they listen to radio, compared to 52% for those who listen to Internet radio, 38% who burn CDs and 20% who have MP3 players. The survey also found that a full 82% of respondents have heard of satellite radio and 80% are aware of MP3 players. 75% have heard of Internet radio, and 33% are aware that podcasting is out there… 

"…

the new media that holds the most potential for future new listening is Internet radio, at 28%. followed by MP3 players, at 22%, and then satellite radio, at 17%."

Read the full Radio & Record Article [here.](http://www.radioandrecords.com/Newsroom/2005%5F07%5F13/studydespite.asp?ref=hypebot.com)