> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Determining The ROI of Social Media Marketing
- URL: https://www.hypebot.com/determining-the-roi-of-social-media-marketing/
- Published: 2010-07-22T09:56:33.000Z
- Updated: 2010-07-22T09:56:33.000Z
- Description: In a recent Forrester study , analyst Augie Ray suggests that marketers trying to determine the ROI of their social media marketing need to look beyond dollars and cents and. Continue reading [https://www.hypebot.com/hypebot/2010/07/determining-the-roi-of-social-media-marketing.html]
- Author: admin
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

In a recent [Forrester study](http://blogs.forrester.com/augie%5Fray/10-07-19-roi%5Fsocial%5Fmedia%5Fmarketing%5Fmore%5Fdollars%5Fand%5Fcents?ref=hypebot.com)  
[![image from blogs.forrester.com](https://a5.typepad.com/6a0111683c7a25970c0134859ad45d970c-150wi)](http://blogs.forrester.com/f/b/analystpix/Augie-Ray2.gif?ref=hypebot.com) , analyst **Augie Ray** suggests that marketers trying to determine the ROI of their social media marketing need to look beyond dollars and cents and consider using a **Social Media Marketing Balanced Scorecard** instead. This way, marketers will be able to evaluate a diverse set of short- and long-term benefits that are both financial and not. From Ray's experience, an **affective Scorecard** considers metrics from these **four different perspectives**: 

[![Social-media-balanced-scorecard](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/farm5-static-flickr-com/4139/4816829437_569d35acc5.jpg)](http://www.flickr.com/photos/23641367@N08/4816829437/?ref=hypebot.com "Social-media-balanced-scorecard by Encrpyed Memories, on Flickr")