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# Diddy Invests In Pleek Photo Messaging App
- URL: https://www.hypebot.com/diddy-invests-in-pleek-photo-messaging-app/
- Published: 2015-03-27T10:11:43.000Z
- Updated: 2015-03-27T10:11:43.000Z
- Description: Social messaging apps of all varieties – text, photo, video and even music – are the current darlings of venture capitalists. If the app is a hit, it can grab. Continue reading [https://www.hypebot.com/hypebot/2015/03/diddy-invests-in-pleek-photo-messaging-app.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Tech, Social Media, Startups & Funding, Android (operating system), App Store (iOS), Apple Inc., Ashton Kutcher, Bill Gates, Brad Silverberg, Business intelligence, IOS, Silicon Valley, Venture capital, #wp, #wp-post, #Import 2026-01-21 10:28

**[![Pleek](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0f6356d970c-150wi "Pleek")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0f6356d970c-popup?ref=hypebot.com)Social messaging apps** of all varieties – text, photo, video and even music – are the current **darlings of venture capitalists**. If the app is a hit, it can **grab huge numbers of users quickly** at minimal cost. Once you've attracted users, anything is possible. Just ask **Google**… and as of today **Diddy**.

**"React with your camera"**

[![Diddy](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c76c9a44970b-200wi "Diddy")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c76c9a44970b-popup?ref=hypebot.com)

Pleek, a picture messaging app that allows users to communicate via images has attracted $600,000 in funding led by Paris-based Partech Ventures. Also participating in the round is rapper and entrepreneur Sean Combs aka Diddy, sources tell [TechCrunch.](http://techcrunch.com/2015/03/26/p-diddy-invests-in-picture-messaging-app-pleek-built-for-generation-selfie/?ncid=rss&ref=hypebot.com)

Funded in 2014, Pleek allows users to communicate (react) using photos and and 8 second videos which can be annotated with text or stickers. It is available on Android and iOS. Co-Founder Cyril Paglino calls Pleek a “picture messaging with a twist."

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