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# The Orchard Partners With Digonex For Variable Pricing Experiment
- URL: https://www.hypebot.com/digital-distributor-the-orchard-has/
- Published: 2009-07-29T04:09:00.000Z
- Updated: 2009-07-29T04:09:00.000Z
- Description: Digital distributor The Orchard has partnered with Digonex to offer dynamic pricing beginning with a select group of albums and tracks from the company's catalog. The Orchard will use Digonex's. Continue reading [https://www.hypebot.com/hypebot/2009/07/digital-distributor-the-orchard-has.html]
- Author: Bruce Houghton
- Tags: Indie Music, #wp, #wp-post, #Import 2026-01-21 11:03

[![Orchard logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011572458e43970b-120wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011572458e43970b-pi?ref=hypebot.com) Digital distributor The Orchard has  
partnered  
with Digonex  
to  
offer  
dynamic  
pricing  
beginning  
with  
a  
select  
group  
of  
albums  
and  
tracks  
from the company's catalog.  
The Orchard will use Digonex's Digital Online Exchange  
platform, a  
dynamic commerce  
engine that  
systematically  
changes prices  
based upon  
econometric  
and behavioral principles  
to dynamically  
price digital downloads.

“We believe that  
dynamic pricing  
has the potential  
to positively  
impact our clients  
and the digital  
media industry  
as a whole,  
and change the  
way online retailers  
and consumers approach selling  
and purchasing,” said  
Prashant Bahadur,  
Vice President  
of Retail Marketing  
of The Orchard.

From the press release: 

“We are excited  
to be working  
with The Orchard,  
one of the true  
leaders in the  
digital media  
industry,” said  
Jan Eglen, Ph.D.,  
CEO of Digonex  
Technologies. “In  
addition to  
their amazing  
catalog, The  
Orchard?s innovative  
approach to  
marketing and  
selling music  
makes them a  
unique  
partner to demonstrate  
the potential  
of dynamic pricing  
to maximize  
how much artist  
and labels make  
from sales of  
their music.” 

The Digonex  
DOE pricing  
platform is  
flexible enough  
to perform in  
almost any market  
and easily  
and securely  
integrates into  
any client system.  
Adapting to  
a growing market  
opportunity,  
the  
company has  
evolved the  
pricing platform  
into a flexible,  
portable technology  
designed to  
meet the  
growing market  
demand for dynamic  
pricing infrastructures.