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# DJ Khaled Nabs 6 Million Followers In 4 Months On Snapchat, Lands Cover Of Bloomberg Business
- URL: https://www.hypebot.com/dj-khaled-nabs-6-million-followers-in-4-months-on-snapchat-lands-cover-of-bloomberg-business/
- Published: 2016-03-03T17:00:03.000Z
- Updated: 2016-03-03T17:00:03.000Z
- Description: DJ Khaled has "cracked the platform" and amassed 6 million followers since last October on Snapchat. Even new media experts are scratching their heads. Khaled has figured out the hot digital property. Continue reading [https://www.hypebot.com/hypebot/2016/03/dj-khaled-nabs-6-million-followers-in-4-m
- Author: Bruce Houghton
- Tags: Music Business, Social Media, #wp, #wp-post, #Import 2026-01-21 10:22

[![Khaled](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24e57970d-150wi "Khaled")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24e57970d-popup?ref=hypebot.com)**DJ Khaled** has "cracked the platform" and amassed **6 million followers** since last October on **Snapchat.** Even new media experts are scratching their heads. Khaled has figured out the **hot digital property that everyone wants to succeed on**, but no one, including him, quite understands.

DJ Khaled had never heard of Snapchat when a friend suggested he check it out late last year. While taking a break from touring last fall, he gave it a shot: “I didn’t really know how to use it.” Now he's amassed 6 million followers.

“I was kind of just talking to myself,” DJ Khaled told Businessweek. He filmed everything: his grooming routine, breakfasts, hot tub, and, especially, a Tuscan-style lion sculpture that he would often shout at while watering his plants.

Mostly, he gave advice.

Khaled expounded on the importance of quality bedding :

**[![image from www.mtv.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c81d8636970b-300wi "image from www.mtv.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c81d8636970b-popup?ref=hypebot.com)** **“The key to more success is to have a lot of pillows”** 

and regular meals:

**[![image from www.thesquander.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24eb3970d-300wi "image from www.thesquander.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24eb3970d-popup?ref=hypebot.com)** **“They don’t want you to eat breakfast”.** 

His most dramatic Snapchat moment occurred during a twilight ride on a personal watercraft in Biscayne Bay. “**The key is to make it,”** he repeated as he got lost on the water. Then he turned the camera on himself and added,

**“The key is not to drive your Jet Ski in the dark.”**

Read the full article [here](http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/?ref=hypebot.com).

**[ ](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24e41970d-popup?ref=hypebot.com) [![Khaled](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24e80970d-250wi "Khaled")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08c24e80970d-popup?ref=hypebot.com)**