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# Don’t ignore diehard fans as you look for new fans
- URL: https://www.hypebot.com/do-not-ignore-diehard-fans-as-you-look-for-new-fans/
- Published: 2025-08-28T13:24:13.000Z
- Updated: 2025-08-28T13:24:18.000Z
- Description: As you work to find new fans, its important not to take existing fans for granted. Using KISS and Jay Gilbert and Mike Brandvold’s own fandom as examples, a new Music Biz Weekly Podcast dives into how important it is that you don’t ignore diehard fans as you look for new ones.
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, music, music industry, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

As you work to find new fans, its important not to take existing fans for granted. Using KISS and Jay Gilbert and Mike Brandvold’s own fandom as examples, a new Music Biz Weekly Podcast dives into how important it is that you don’t ignore diehard fans as you look for new ones.

KISS recently announced a partnership with video game World of Tanks, an effort to expose the band to a new audience. But are they ignoring their [longtime fans](https://www.hypebot.com/learn-why-superfans-matter/) and forgetting to keep them engaged and happy?

![Don't ignore diehard fans sad](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2025/08/fan-sad-lonely.png)

**Are they risking losing fans who eventually say, I don’t care anymore?** That might be one of the worst things you do to a supportive fan…

#### Don’t ignore diehard fans as you look for new fans

Or listen on your favorite podcast platform.

**FIND MORE FROM MUSIC BIZ WEEKLY & OTHER GREAT MUSIC BUSINESS AND INDIE MUSICIAN PODCAST EPISODES [HERE](https://www.hypebot.com/tag/podcast-music-biz/)**