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# Do You Have Your Fan’s Attention?  The Rise Of Social Media Multitasking
- URL: https://www.hypebot.com/do-you-have-your-fans-attention-the-rise-of-social-media-multitasking/
- Published: 2013-04-08T14:00:00.000Z
- Updated: 2013-04-08T14:00:00.000Z
- Description: Is what you're about to tweet really worth reading? It better be, because increasingly the attention of your fan is split between multiple devices.. Social network multitaskers on both Facebook. Continue reading [https://www.hypebot.com/hypebot/2013/04/do-you-have-your-fans-attention-the-rise-of-so
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Social Media, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from leadershiptraq.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3872ce56970b-200wi "image from leadershiptraq.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3872ce56970b-popup?ref=hypebot.com)

Is what you're about to tweet really worth reading? It better be, because increasingly the attention of your fan is split between multiple devices.. Social network multitaskers on both Facebook and Twitter are most  
likely to log on to accounts when they were planted in front of the TV, according to a new study. The two networks  
were also extremely popular while traveling and among those who were  
supposed to be working.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d42a1db06970c-350wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d42a1db06970c-popup?ref=hypebot.com)  
[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eea161530970d-350wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017eea161530970d-popup?ref=hypebot.com)