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# Does radio still matter in the streaming age?
- URL: https://www.hypebot.com/does-radio-still-matter-in-the-streaming-age/
- Published: 2021-07-23T14:50:00.000Z
- Updated: 2021-07-23T13:45:36.000Z
- Description: Does radio still have a role to play in the streaming age? Some consumers argue that, when it comes to music discovery, radio still reigns supreme. In this latest piece. Continue reading [https://www.hypebot.com/hypebot/2021/07/does-radio-still-matter-in-the-streaming-age.html]
- Author: admin
- Tags: Radio & Satellite, Streaming, music discovery, radio, streaming, #wp, #wp-post, #Import 2026-01-21 09:48

Does radio still have a role to play in the streaming age? Some consumers argue that, when it comes to music discovery, radio still reigns supreme.

In this latest piece from [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), contributor **Vasja Veber** explains how radio, and the careful curation that goes into it, continue to make it a valid form of music consumption in the digital age.

*“Aside from radio acting as a great needle that occasionally pops our music bubble, linear programs have that super weird attraction no one can explain. I have listened to Coldplay’s “Viva la Vida” at least ten thousand times, so I never ask Siri to play it for me. I got fed up with it. But if it airs on the radio, you bet I’ll listen to it from start to end, sing along and burst into a full-on drum solo on the steering wheel. The same goes for watching Forrest Gump whenever it airs on TV. I think music-centred radio stations won’t fade away that easily. I only wish they would get rid of self-centred hosts.”*

[*\[Continue Reading\]*](http://www.musicthinktank.com/blog/in-the-age-of-streaming-is-radio-still-worth-it.html?ref=hypebot.com)