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# Don’s Miss Hypebot’s #SXSW Music Panels
- URL: https://www.hypebot.com/dons-miss-hypebots-sxsw-panels/
- Published: 2011-03-11T07:20:00.000Z
- Updated: 2011-03-11T07:20:00.000Z
- Description: In addition to our Wednesday night Music Tech Meetup at SXSW and multiple Skyline Music showcases with Head For The Hills and MarchFourth Marching Band, I'm looking forward to being. Continue reading [https://www.hypebot.com/hypebot/2011/03/dons-miss-hypebots-sxsw-panels.html]
- Author: Bruce Houghton
- Tags: Conventions & Awards, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from blog.cashmereagency.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e3257ff1970b-120wi "image from blog.cashmereagency.com")](http://blog.cashmereagency.com/wp-content/uploads/2011/03/sxsw-music-2011.jpg?ref=hypebot.com)

In addition to our Wednesday night [**Music Tech Meetup**](https://www.hypebot.com/join-us-at-the-sxsw-music-tech-meetup/) at **SXSW** and multiple **Skyline Music** [showcases](http://skylineonline.com/2011/03/2-skyline-bands-showcasing-at-sxsw/?ref=hypebot.com) with **Head For The Hills** and **MarchFourth Marching Band**, I'm looking forward to being part of two panels and hope to see Hypebot readers at both of them. Noon on Wednesday on the Next Stage, I'll be join host Jeff Price of TuneCore and George Howard of Loyola University for **The Reality of Cloud Streaming Services**. On Thursday at 2PM, Bandzoogle's David Dufresne hosts Aaron Ray of the Collective, Emily White of Whitesmith Entertainment and Trevor Guy of Last Gang Records and yours truly for **Website? Get Real. You Need A Web Empire**. More details:

**Next Stage: The Reality of Cloud Streaming Services –**

Cloud Streaming has arrived. Bringing successful and viable services to the U.S. market is only a matter of time. The question now becomes, how will this play out as a stream of revenue for rights holders? Join Jeff Price of TuneCore, Bruce Houghton of Hypebot and George Howard, Professor at Loyola University, at Next Stage for a detailed discussion on the six rights every musician has to their work, and how they can be employed best in the cloud streaming service model.

**Time**  
Wednesday March 16  
12:00PM  
**Venue**  
Austin Convention Center  
Exhibit Hall 3/4  
500 E Cesar Chavez St

**Website? Get Real. You Need A Web Empire –**

It used to be that a a simple website, a MySpace profile, and tracks on iTunes was considered an online strategy. Nowadays, DIY artists are expected to blog, tweet, update their Facebook, have an iPhone app, manage geo-targeted mailing lists, give their music for free but at the same time sell it on 200 different stores and marketing widgets. They're expected to become hardcore analytics experts, understand conversion rates and SEO optimization. All that while they design t-shirts and Uzi-shaped USB keys, and tuck their fans in at bedtime. Oh yeah, they're also expected to write songs and play some music once in a while. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.

**Time**  
Thursday March 17  
2:00PM  
**Venue**  
Austin Convention Center  
Room 9ABC  
500 E Cesar Chavez St