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# Don’t Have An App? You’re Not Reaching 50% Of Potential Fans [SURVEY]
- URL: https://www.hypebot.com/dont-have-an-app-youre-not-reaching-50-of-potential-fans-survey/
- Published: 2011-11-04T10:50:58.000Z
- Updated: 2011-11-04T10:50:58.000Z
- Description: Read the results of a new survey of mobile users, and you come to the conclusion that not having an app or mobile friendly site means you're missing a regular. Continue reading [https://www.hypebot.com/hypebot/2011/11/dont-have-an-app-youre-not-reaching-50-of-potential-fans-survey.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436a17504970c-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436a17504970c-popup?ref=hypebot.com)

Read the results of a **new survey of mobile users,** and you come to the conclusion that not having an app or mobile friendly site means you're **missing a regular chance to connect with more than half of your potential fan base**. [Nielsen](http://blog.nielsen.com/nielsenwire/online%5Fmobile/generation-app-62-of-mobile-users-25-34-own-smartphones/?ref=hypebot.com)’s third quarter survey of mobile users revealed that 43% of all US mobile phone subscribers own a smartphone and whopping 62% of mobile adults aged 25-34 do. Among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54%.

  
Other groups show only slightly lower penetration rates. Around 40% of 12-17 year-old teens and 40% of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone. After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64\. Smartphone penetration among this older group is only 30%, but jumped 5% this quarter.

As the smartphone market continues to expand, **Android** remains the most popular smartphone operating system in the United States, with 43%, while **Apple** is the top smartphone manufacturer, with 28% of smartphone consumers sporting an Apple iPhone.

[![image from blog.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015392cdf1f4970b-350wi "image from blog.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015392cdf1f4970b-popup?ref=hypebot.com)