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# Drake’s ‘Scorpion’ Smashes Streaming Records, But Some Denounce Excessive Marketing
- URL: https://www.hypebot.com/drakes-scorpion-smashes-streaming-records-but-some-denounce-excessive-marketing/
- Published: 2018-07-02T09:04:52.000Z
- Updated: 2018-07-02T09:04:52.000Z
- Description: “Drake’s new album Scorpion is currently being streamed over 10 million times per hour,” Spotify tweeted Friday. By days end, the album's 25 tracks had been streamed more than 132. Continue reading [https://www.hypebot.com/hypebot/2018/07/drakes-scorpion-smashes-streaming-records-but-some-denounce-e
- Author: Bruce Houghton
- Tags: Music Business, Streaming, Apple Music, Drake, Spotify, #wp, #wp-post, #Import 2026-01-21 10:00

[![Drake](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad37db129200d-250wi "Drake")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad37db129200d-popup?ref=hypebot.com)“Drake’s new album Scorpion is currently being streamed over 10 million times per hour,” Spotify tweeted Friday. By days end, the album's 25 tracks had been streamed more than [132 million times](https://www.hypebot.com/hypebot/2018/07/drakes-scorpion-obliterates-spotify-debut-day-record.html) \- a debut day record. Drake's streams on Apple Music were even stronger.

> [#Scorpion](https://twitter.com/hashtag/Scorpion?src=hash&ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com) x Apple Music  
> The most streams in a single day, on any streaming service. [@Drake](https://twitter.com/Drake?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com) [pic.twitter.com/8yhC0ztYI5](https://t.co/8yhC0ztYI5?ref=hypebot.com)  
>  
> — Apple Music (@AppleMusic) [June 30, 2018](https://twitter.com/AppleMusic/status/1013133000962293760?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com)

Apple Music reported that Scorpion had been streamed 170 million times in 24 hours. Weekend streams on each service exceeded 100 million per day.**Fans Cry Foul**But the aggressive marketing accompanying the album is turning more than a few music fans off. A Drake takeover of Spotify saw the album and singer dominating artwork and slots in every vaguely appropriate official Spotify playlist from RapCaviar and Today’s Top Hits to Morning Commute and Songs To Sing In The Car. Even Ambient Chill somehow celebrated Drake.

> Spotify is trying to foist Drake upon me as fervently as Apple attempted to force U2 upon the world a few years back. No thank you.  
>  
> — Sarah Doran (@sarahisnothere) [July 2, 2018](https://twitter.com/sarahisnothere/status/1013697672354689024?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com)

> This Drake Spotify takeover is comparable to that time Apple put U2’s new album on everyone’s iPhone when nobody asked for it……  
>  
> — Mother Unicorn ???? (@annayvettemusic) [July 1, 2018](https://twitter.com/annayvettemusic/status/1013274576204259329?ref%5Fsrc=twsrc%5Etfw&ref=hypebot.com)

H/T: [MusicAlly](http://musically.com/2018/07/02/drake-scorpion-spotify-apple-u2/?ref=hypebot.com)