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# Drama and Controversy are cheap Marketing Strategies but do they work?
- URL: https://www.hypebot.com/drama-and-controversy-are-cheap-marketing-strategies-but-do-they-work/
- Published: 2023-05-10T14:33:43.000Z
- Updated: 2023-05-10T14:48:09.000Z
- Description: It feels like we are seeing more “band drama” lately. Band members are calling each other out and making more “hot topic” comments. Drama and controversy are cheap tactics for. Continue reading [https://www.hypebot.com/hypebot/2023/05/drama-and-controversy-are-cheap-marketing-strategies-but-do-they-
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, DIY musicians, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

It feels like we are seeing more “band drama” lately. Band members are calling each other out and making more “hot topic” comments.

Drama and controversy are cheap tactics for getting PR, and you need to be careful because it probably doesn’t do much to further your career and might alienate large numbers of fans.

As music marketing veterans Michal Brandvold and Jay Gilbert discuss on this new Music Biz Weekly podcast, no fan became a fan because of drama.

#### Check out more episodes of Music Biz Weekly and select music business podcasts [here.](https://www.hypebot.com/tag/podcast-music-biz/)

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)

[MichaelBrandvoldMarketing](https://soundcloud.com/michaelbrandvoldmarketing?ref=hypebot.com "MichaelBrandvoldMarketing") · [The Music Biz Weekly](https://soundcloud.com/michaelbrandvoldmarketing/sets/the-music-biz-weekly?ref=hypebot.com "The Music Biz Weekly")