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# Dreamville Sessions: The Album Cycle Reimagined [Jack Udell]
- URL: https://www.hypebot.com/dreamville-sessions-the-album-cycle-reimagined/
- Published: 2019-01-28T11:00:00.000Z
- Updated: 2019-01-28T11:00:00.000Z
- Description: Here Jake Udell explores how one artist is reinventing the traditional album cycle by using a marketing a strategy which goes past building anticipation, instead using the groundwork of fan. Continue reading [https://www.hypebot.com/hypebot/2019/01/dreamville-sessions-the-album-cycle-reimagined.html
- Author: Guest Author
- Tags: Indie Music, Major Labels, Music Business, Music Marketing, Songwriting & Music Publishing, Startups & Funding, albums, DIY, DIY musicians, indie, music, music industry, musician, musicians, Spotify, #wp, #wp-post, #Import 2026-01-21 10:00

[![2](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad38ebe2b200c-200wi "2")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad38ebe2b200c-popup?ref=hypebot.com)Here Jake Udell explores how one artist is reinventing the traditional album cycle by using a marketing a strategy which goes past building anticipation, instead using the groundwork of fan loyalty to propel the release.

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*Guest post by *Jake Udell* of [Art of Manager](https://artofamanager.com/2019/01/dreamville-sessions/?ref=hypebot.com)*Study all the time, listen for new albums all the time, fill up your whole tank with inspiration **and let it flow out how it does.** – J. ColeRight when it seems like every major marketing activation has already been done, J. Cole and his team execute a plan garnering hype for an album *that hasn’t even been created yet!*In an era, where superstar stories dominate the news, the album cycle is **whatever the artist and their team can imagine it to be!**Who doesn’t want to hear the music coming from the Dreamville sessions after seeing the official invites to [the *Revenge of the Dreamers III* sessions](https://hiphopdx.com/news/id.49836/title.j-cole-dreamville-working-on-revenge-of-the-dreamers-iii-in-atlanta?ref=hypebot.com) posted by several major artists on social media? Utilizing a digital flyer in an instagram age is absolutely brilliant. [One writer called it a “cultural spectacle”](https://stillcrew.com/dreamville-revenge-of-the-dreamers-3-album-rollout-815cbf0377c1?ref=hypebot.com).**J. Cole’s marketing goes beyond building anticipation through great storytelling… It starts with fan loyalty.**In addition to touring for years straight to ensure all his fans had a chance to see him early in his career, here are some of the great J. Cole activations which have made fans know he truly cares:*Back in 2014, [he invited fans to his childhood home for a listening party](https://www.complex.com/music/2014/11/j-cole-2014-forest-hills-drive-listening-party?ref=hypebot.com) of his third album, which has his home address as its title.* *Back in 2015, he took a break from his nationwide tour to attend a fan’s graduation ([a promise he had made two years before via a random twitter DM](https://www.huffingtonpost.com/2015/06/26/j-cole-attends-fan-graduation%5Fn%5F7666460.html?ec%5Fcarp=4845170084103270093&ref=hypebot.com)). He came prepared with a gift of his favorite books and an offer to help her pay her college tuition.* *[![3](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad38ebe50200c-200wi "3")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad38ebe50200c-popup?ref=hypebot.com)To date, J. Cole has done three series of his [Dollar and a Dream Tour](http://www.xxlmag.com/news/2015/06/dates-j-coles-dollar-dream-tour/?ref=hypebot.com) – Yes, you heard right – A tour for fans with tickets for just $1! What arena act does multiple dates in a row where fans can get tickets for $1? *The reward: happy fans and [headlines!!!](https://artofamanager.com/2018/05/headlines/?ref=hypebot.com)**J. Cole [creates powerful moments](https://artofamanager.com/2018/05/the-power-of-moments/?ref=hypebot.com) for fans by pulling off activations never done before, yet still authentic to him.The *Revenge of the Dreamers III* is no exception to breaking the rules and creating a new paradigm. When incredible content, great storytelling, and loyalty to fans come together, a superstar is the result.