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# Early Band + Brand Hookup Rediscovered: The Rolling Stones Shill For Rice Krispies
- URL: https://www.hypebot.com/early-band-brand-hookup-rediscovered-the-rolling-stones-sing-for-rice-krispies/
- Published: 2012-04-02T14:35:30.000Z
- Updated: 2012-04-02T14:35:30.000Z
- Description: Brands partnering with musicians may be exploding, but the concept is hardly new. As hinted on a recent episode of Mad Men, way back in 1964, none other than The. Continue reading [https://www.hypebot.com/hypebot/2012/04/early-band-brand-hookup-rediscovered-the-rolling-stones-sing-for-rice-krispies
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20167648f9942970b-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20167648f9942970b-popup?ref=hypebot.com)

Brands partnering with musicians may be exploding, but the concept is hardly new. As hinted on a recent episode of **Mad Men**, way back in 1964, none other than **The Rolling Stones** shilled for Kellogg's **Rice Krispies**. Then being marketed as the British Invasion's bad boys vs. the sugar sweet **Beatles**, Brian Jones custom wrote a song which the band performed. **WATCH**: