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# Mixed Reaction To Apple iCloud & iTunes Match
- URL: https://www.hypebot.com/early-reaction-to-apple-icloud-itunes-match-mixed/
- Published: 2011-06-07T09:27:44.000Z
- Updated: 2011-06-07T09:27:44.000Z
- Description: Early reaction to yesterday's announcement of Apple's iCloud digital locker and iTunes Match has been mixed. Some focused on how iTunes Match essentially legitimizes illegally downloaded music. Others were disappointed. Continue reading [https://www.hypebot.com/hypebot/2011/06/early-reaction-to-appl
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015432d6db0f970c-115wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015432d6db0f970c-popup?ref=hypebot.com)

Early reaction to yesterday's [announcement](https://www.hypebot.com/itunes-match-apple-takes-icloud-to-another-level/) of Apple's **iCloud** digital locker and **iTunes Match** has been mixed. Some focused on how iTunes Match essentially legitimizes illegally downloaded music. Others were disappointed by the lack of cloud streaming. **Sample reactions:**

- "Apple **throws music industry another life vest**….. It looks a concession to piracy — but it at least offers a path to more revenue." ([Economic Times](http://economictimes.indiatimes.com/tech/hardware/apple-throws-music-industry-another-life-vest/articleshow/8758879.cms?ref=hypebot.com))
- “To download all your purchased music for free to multiple devices? About time! Especially as my computer crashed last week. (And yes, it was a Mac.) **We believe music should be connected.** People want to discover more music. Not just \[listen to the\] same music.”- Daniel Ek, founder and CEO of Spotify, told [mocoNews](http://moconews.net/?ref=hypebot.com).
- "iCloud: Just **A Lot Of Hot Air** When It Comes To Streaming?" was the [paidContent](http://paidcontent.org/article/419-icloud-just-a-lot-of-hot-air-when-it-comes-to-streaming/?ref=hypebot.com) headline.
- "It’s a nice offering, but **leaves the full promise of cloud-based music up in the air.**" ([Evolver.fm](http://evolver.fm/2011/06/06/apples-music-icloud-is-nice-not-revolutionary/?ref=hypebot.com))
- ""With its launch, the **odometer on the music industry is about to reset itself** (again)..And the results, I believe, will be stunning." – [Jeff Price](https://www.hypebot.com/tunecore-ceo-says-apple-just-monetized-pirated-music-reset-music-industry/), TuneCore
- On the [MidemNet blog](http://blog.midem.com/2011/06/all-your-music-legal-or-not-in-the-icloud-for-25year/?ref=hypebot.com), I wrote: “How different things would be if something like this this had been done in the original Napster era… But along with their reported $100 million in advances, the major labels may have also have just **cemented Apple’s dominant place in music**.”