> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # EDM News: SFX Buys Beatport, Avicii Releases Crowdsourced “X You”, DJ Marketing Bible - URL: https://www.hypebot.com/edm-sfx-buys-beatport-avicii-x-you-dj-marketing-bible/ - Published: 2013-02-27T08:45:00.000Z - Updated: 2013-02-27T08:45:00.000Z - Description: The week's off to an interesting start in the Magical Kingdom of EDM. Empire builder SFX Entertainment is buying leading EDM marketing and download site Beatport while Avicii released his. Continue reading [https://www.hypebot.com/hypebot/2013/02/edm-sfx-buys-beatport-avicii-x-you-dj-marketing-bible - Author: Guest Author - Tags: Music Business, Avicii Releases Crowdsourced Track, DJ Marketing Bible, EDM News, SFX Entertainment Buys Beatport, #wp, #wp-post, #Import 2026-01-21 10:49 [![Beatport-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c371e3ed7970b-150wi "Beatport-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c371e3ed7970b-popup?ref=hypebot.com) The week's off to an interesting start in the **Magical Kingdom of EDM**. Empire builder **SFX Entertainment is buying** leading EDM marketing and download site **Beatport** while **Avicii released** his crowdsourced track "**X You**." In addition, new EDM biz blog **EDM Hero** recently featured the free **DJ Marketing Bible** from **DJ Lounge**. **SFX Entertainment Buys Beatport** Ben Sisario, writing [for The NY Times](http://mediadecoder.blogs.nytimes.com/2013/02/26/sfx-entertainment-buys-electronic-dance-music-site/?ref=hypebot.com), reports that SFX Entertainment is buying Beatport at a little over $50 million. The deal is part of SFX Entertainment's ongoing [billion dollar buying spree](http://www.nytimes.com/2012/06/06/business/media/mogul-to-increase-bets-on-electronic-dance-music.html?%5Fr=0&ref=hypebot.com) that began with the acquisition of Disco Productions. Beatport boss Matthew Adeel "said that being part of SFX could help the company extend its business into live events, and also into countries where the dance genre is exploding, like India and Brazil." It's hard to argue with such a deal for [Beatport](http://www.beatport.com/?ref=hypebot.com) but it will be interesting to see grassroots response to the news. **Avicii – X You** Last month Avicii [announced](https://www.hypebot.com/avicii-ericcson-partner-to-crowdsource-edm-hit/) he would be crowdsourcing a "hit" with the help of Ericcson and now it's here. And, yes, "[X You](http://www.aviciixyou.com/?ref=hypebot.com)" does have that upbeat yet somewhat insipid quality one would expect from a hit. In fact, I can see lots of licensing potential here though I'm guessing Ericcson's got first dibs. Via [O Music Awards Blog](http://blog.omusicawards.com/2013/02/is-aviciis-crowdsourced-song-a-hit/?ref=hypebot.com). **DJ Marketing Bible** The freely downloadable [DJ Marketing Bible](http://dj-lounge.com/djmarketingbible/?ref=hypebot.com) ([direct link](http://dj-lounge.net/files/djmarketingbible/DJ%5FMarketing%5FBible%5FBy%5FDJ-Lounge%5FV1.21.pdf?ref=hypebot.com)) has information useful for all DJs, not just those focused on electronic dance music. But I found it through a new EDM business blog called [EDM Hero](http://edmhero.com/free-e-book-dj-marketing-bible-contains-plenty-of-great-info-for-edm-producers/?ref=hypebot.com). According to EDM Hero's [Facebook Page](https://www.facebook.com/edmhero), the man behind the curtain is Dan Adler aka SGX. **More:** - [Avicii & Ericcson Partner To Crowdsource EDM Hit](https://www.hypebot.com/avicii-ericcson-partner-to-crowdsource-edm-hit/) - [Electronic Music Artist Dot Dot On Making Money Outside Of EDM](https://www.hypebot.com/electronic-music-artist-dot-dot-on-making-money-outside-of-edm/) - [House Party In A Soundrop Listening Room Wins Swedish Grammi](https://www.hypebot.com/house-party-in-soundrops-listening-rooms-wins-swedish-grammi/) *Hypebot Senior Contributor Clyde Smith ([Twitter](http://www.twitter.com/fluxresearch?ref=hypebot.com)/[App.net](https://alpha.app.net/clydesmith?ref=hypebot.com)) also blogs at [All World Dance: Videos](http://www.allworlddance.com/?ref=hypebot.com) and maintains [Music Biz Blogs](http://www.musicbizblogs.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .Related articles [![](http://i.zemanta.com/136648429_80_80.jpg)](https://www.hypebot.com/will-edm-reality-show-be-dj-starmaker-or-celebrity-wannabe-humiliator/)[Will EDM Reality Show Be DJ Starmaker Or Celebrity Wannabe Humiliator?](https://www.hypebot.com/will-edm-reality-show-be-dj-starmaker-or-celebrity-wannabe-humiliator/) [![](http://i.zemanta.com/141990116_80_80.jpg)](https://www.hypebot.com/association-for-electronic-music/)[Association For Electronic Music Launches Led By Ben Turner & Kurosh Nasseri](https://www.hypebot.com/association-for-electronic-music/) [![](http://i.zemanta.com/137217621_80_80.jpg)](https://www.hypebot.com/avicii-ericcson-partner-to-crowdsource-edm-hit/)[Avicii & Ericcson Partner To Crowdsource EDM Hit](https://www.hypebot.com/avicii-ericcson-partner-to-crowdsource-edm-hit/) [![](http://i.zemanta.com/noimg_16_80_80.jpg)](https://www.hypebot.com/instrumachines-and-live-electronic-music-from-the-past-to-the-future/)[Instrumachines And Live Electronic Music From The Past To The Future](https://www.hypebot.com/instrumachines-and-live-electronic-music-from-the-past-to-the-future/) [![](http://i.zemanta.com/143158060_80_80.jpg)](https://www.hypebot.com/nettrax/)[Nettwerk Quietly Fumbles Launch Of Singles-Only EDM Label Nettrax](https://www.hypebot.com/nettrax/)