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# Email Still Top Marketing Tool, Says New Study
- URL: https://www.hypebot.com/email-still-top-marketing-tool-says-new-study/
- Published: 2013-07-26T14:00:00.000Z
- Updated: 2013-07-26T14:00:00.000Z
- Description: With the many discussions, studies and success stories touting the importance of social media, email is still the most useful tool in the kit, according to a new survey of. Continue reading [https://www.hypebot.com/hypebot/2013/07/email-still-top-marketing-tool-says-new-study.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, business, GetResponse, Internet Marketing, Marketing and Advertising, Marketing Services, Twitter, #wp, #wp-post, #Import 2026-01-21 10:43

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With the many discussions, studies and success stories touting the importance of social media, email is still the most useful tool in the kit, according to a new survey of marketing professionals by the Direct Marketing Association. Though it's starting to shift, email is the #1 channel for 55% of marketers.

[![image from www.emarketer.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20191046b53d9970c-350wi "image from www.emarketer.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20191046b53d9970c-popup?ref=hypebot.com)

  
In the future, email will likely become a bit less important. Cross-channel real-time messages, while sent out by only 29% of marketers at the time of survey, saw the most interest for future implementation at 49%, according to [eMarketer](http://www.emarketer.com/Article/Email-Leads-Real-Time-Marketing-Channels/1010081?ref=hypebot.com). Mobile devices will also become more important to real-time marketers, with 42% planning to invest going forward.

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