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# EMI Pacts With Thumbplay For Ringtones
- URL: https://www.hypebot.com/emi_pacts_with_/
- Published: 2007-01-31T09:44:54.000Z
- Updated: 2007-01-31T09:44:54.000Z
- Description: Thumbplay, an online retailer of mobile entertainment content has partnered with EMI Music to sell ringtones from EMI’s current artists and catalog including labels Astralwerks, Blue Note, Capitol, Capitol Nashville,. Continue reading [https://www.hypebot.com/hypebot/2007/01/emi_pacts_with_.html]
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, #wp, #wp-post, #Import 2026-01-21 11:06

[Thumbplay](http://www.thumbplay.com/?ref=hypebot.com), an online retailer of mobile  
entertainment content has partnered with EMI Music to  
sell  ringtones from EMI’s current artists and catalog including labels Astralwerks, Blue Note, Capitol,  
[![Thumbplay](https://hypebot.typepad.com/hypebot/images/thumbplay.jpg "Thumbplay")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/thumbplay.jpg&ref=hypebot.com)Capitol   
Nashville, EMI Christian Music Group, EMI Televisa Music Manhattan and  
Virgin. Consumers  
can purchase content through both subscription and a la carte options, downloaded  
“over the air” directly to the consumer’s handset, and billed directly to the  
consumer’s carrier bill.[![Emi_76](https://hypebot.typepad.com/hypebot/images/emi_76.jpg "Emi_76")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/emi%5F76.jpg&ref=hypebot.com) EMI’s move is part of a widening trend that finds labels cutting out mobile content middlemen and going straight to providers with deeper offerings and to obtain higher profit margins. Thumbplay has more than  
50,000 pieces of mobile entertainment content under license including  
ringtones, wallpapers, games and text-based services.