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# Emotional Hook + Technical Hook = Viral Success
- URL: https://www.hypebot.com/emotional-hook-techincal-hook-viral-sucess/
- Published: 2011-11-04T09:44:00.000Z
- Updated: 2011-11-04T09:44:00.000Z
- Description: The infographic our recent post 7 Ways To Help Your Marketing Message Go Viral reminded the folks at the Buffer blog of two concepts key for anyone hoping to take. Continue reading [https://www.hypebot.com/hypebot/2011/11/emotional-hook-techincal-hook-viral-sucess.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436a0ef7a970c-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015436a0ef7a970c-popup?ref=hypebot.com)

The infographic our recent post [7 Ways To Help Your Marketing Message Go Viral](https://www.hypebot.com/7-ways-to-help-your-marketing-message-go-viral-infographic/) reminded the folks at the [Buffer](http://blog.bufferapp.com/7-tips-for-creating-your-viral-marketing-campaign-infographic?ref=hypebot.com#more-3546) blog of two concepts key for anyone hoping to take their band/blog/idea viral. Crucial to every viral success is an **“emotional hook”** combined with a **“technical hook”.** What does that mean? One of the most viral marketing messages [of all times](http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/?ref=hypebot.com) just happens to include music and captures [Emotional Hook + Technical Hook = Viral Success](https://www.hypebot.com/emotional-hook-techincal-hook-viral-sucess/) perfectly:

### “They laughed when I sat down at the piano.  
 But when I started to play…”

Before your hitting send on your next tweet or blog headline, ask yourself: Does it have both an emotional and a technical hook?