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# Ethan Kaplan On Facebook’s F8:  “Identity Is Now Externalized, Completely”
- URL: https://www.hypebot.com/ethan-kaplan-after-facebooks-f8-identity-is-now-exeternalized-completey/
- Published: 2011-09-26T09:56:35.000Z
- Updated: 2011-09-26T09:56:35.000Z
- Description: This guest post is by Ethan Kaplan, the former SVP of Technology at WBR and WMG. He blogs regularly at blackrimglasses.com I don’t think its hyperbole to say I was. Continue reading [https://www.hypebot.com/hypebot/2011/09/ethan-kaplan-after-facebooks-f8-identity-is-now-exeternalized-completey.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from media01.linkedin.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015391e0b5e4970b-50wi "image from media01.linkedin.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015391e0b5e4970b-popup?ref=hypebot.com)

This guest post is by **Ethan Kaplan**, the former SVP of Technology at WBR and WMG. He blogs regularly at [**blackrimglasses.com**](http://www.blackrimglasses.com/?ref=hypebot.com)

I don’t think its hyperbole to say I was reminded of this (video of Steve Jobs in 1984) when I was watching f8\. It seems simple: verbs.But it’s also a statement: Identity is now externalized, completely and holistically.And it will reside on Facebook. And you are either a part of this, or you are not.  
We’ve now reached our red pill/blue pill moment on the Internet and this will not be as easy of a decision as Mac or PC.

**STEVE JOBS 1984 VIDEO:**