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# Ex-Muve Music SVP Jeff Toig Joins SoundCloud As Chief Business Officer
- URL: https://www.hypebot.com/ex-muve-music-svpjeff-toig-joins-soundcloud-as-chief-business-officer/
- Published: 2013-09-19T15:12:58.000Z
- Updated: 2013-09-19T15:12:58.000Z
- Description: SoundCloud has hired Jeff Toig as Chief Business Officer based in the US. Named to this year's Billboard Power 100 for his place at the intersection of music and wireless,. Continue reading [https://www.hypebot.com/hypebot/2013/09/ex-muve-music-svpjeff-toig-joins-soundcloud-as-chief-business-officer
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, Alex Ljung, business, Hypebot, iTunes, Soundcloud, Twitter, Virgin Mobile USA, YouTube, #wp, #wp-post, #Import 2026-01-21 10:43

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SoundCloud has hired Jeff Toig as Chief Business Officer based in the US. Named to this year's Billboard Power 100 for his place at the intersection of music and wireless, Toig was founder and SVP of Cricket Wireless' Muve Music. AT&T recently purchased Cricket and Muve owner Leap; and is awaiting FCC approval of the deal.

Prior to Muve Music, Toig was a member of Virgin Mobile USA’s founding team and played a role in growing the company to 5 million subscribers.

In his new position Toig will oversee SoundCloud's music, audio, platform, distribution, brand, business development and strategy teams.

“We want to recruit remarkable people in the  
industry to help drive our business forward,” said Alex Ljung, founder &  
CEO, SoundCloud. “Jeff’s strategic vision, leadership experience and mobile  
expertise will be incredibly valuable to SoundCloud, our employees, our users  
and our partners. He will play an important role as we continue to build our  
global company.”

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