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# Ex-SiriusXM Program Director Defines A Hit In 2020 plus The Future Of Satellite Radio
- URL: https://www.hypebot.com/ex-siriusxm-program-director-defines-a-hit-in-2020-plus-the-future-of-satellite-radio/
- Published: 2020-02-21T16:20:00.000Z
- Updated: 2020-02-21T15:57:06.000Z
- Description: Following eight years working in Satellite radio, industry veteran Jackson Bull weighs in on the challenge of defining a “hit” and how his former company was able to carve out. Continue reading [https://www.hypebot.com/hypebot/2020/02/ex-siriusxm-program-director-defines-a-hit-in-2020-plus-the-futur
- Author: admin
- Tags: Music Business, Radio & Satellite, Interviews, radio, SiriusXM, #wp, #wp-post, #Import 2026-01-21 09:55

Following eight years working in Satellite radio, industry veteran Jackson Bull weighs in on the challenge of defining a “hit” and how his former company was able to carve out its niche in a the digital music business.

*By *Rutger Ansley Rosenborg* from [*Chartmetric*](https://blog.chartmetric.io/a-former-siriusxm-program-director-defines-hits-and-the-future-of-satellite-radio-cd2033d79933?ref=hypebot.com)*

How do you define a hit?

For Jackson Bull, a former SiriusXM Program Director who spent the last 7+ years working with many of the company’s 1K+ satellite radio stations, it’s easier said than done.

According to Bull….

> When you start using the word “hit,” that gets so arbitrary, and there are so many different variables, especially nowadays, but ultimately, a hit is defined as, “Is it familiar? What’s the burn rate?”

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2020/02/sirius_xm_radio_logo-svg.png)

These days, there are also a ton of data points to consider in this definition, not least of which is: How quickly is a song growing?

> How do I know that this song is really sticking? From the moment I put this song into rotation to now, how fast did it grow? Velocity metrics, or how quickly it \[the song\] grew, that KPI \[Key Performance Indicator\] is so much more important than total streams. Eventually, if you’re an artist and you release a song, it will get to a million streams. It might take you a million years, but eventually, it will get there. But if you can get to a million streams from zero faster than Artist B, then obviously Artist A is much more influential.

**Hear the full interview** [**here**](https://blog.chartmetric.com/a-former-siriusxm-program-director-defines-hits-and-the-future-of-satellite-radio/?ref=hypebot.com) **or subscribe to the** [**How Music Charts**](https://share.transistor.fm/s/d8e596c9?ref=hypebot.com) **podcast.**