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# Facebook By The Numbers: Video Views Pass 8 Billion Daily, Monthly Users Rise To 1.55 Billion
- URL: https://www.hypebot.com/facebook-by-the-numbers-video-views-pass-8-billion-daily-monthly-users-rise-to-15-billion/
- Published: 2015-11-05T09:26:22.000Z
- Updated: 2015-11-05T09:26:22.000Z
- Description: Facebook beat analyst expectations posting record revenues of $4.5 billion and a net profit of $896 million. But the real news for the music industry were rising user stats and burgeoning. Continue reading [https://www.hypebot.com/hypebot/2015/11/facebook-by-the-numbers-video-views-pass-8-billion-da
- Author: Bruce Houghton
- Tags: Music Business, Social Media, Startups & Funding, Altria, Currency, Facebook, Free cash flow, India, Instagram, Mark Zuckerberg, Revenue, United States, #wp, #wp-post, #Import 2026-01-21 10:28

[![Faecebook $](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d171ad5b970c-100wi "Faecebook $")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d171ad5b970c-popup?ref=hypebot.com)**Facebook** beat analyst expectations posting **record revenues of $4.5 billion** and a **net profit of $896 million**. But the real news for the music industry were **rising user stats and burgeoning video** viewership.**Facebook By The Numbers**

[![Facebook people](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7e7dca2970b-200wi "Facebook people")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c7e7dca2970b-popup?ref=hypebot.com)

On Video: “On average, there are now more than eight billion daily video views on Facebook and more than 500 million people who are watching daily,” Facebook CEO [Mark Zuckerberg told analysts](http://seekingalpha.com/article/3648396-facebook-fb-mark-elliot-zuckerberg-on-q3-2015-results-earnings-call-transcript?part=single&ref=hypebot.com). “Over the next few years, video is going to be some of the most engaging content online, and by continuing to innovate here, we have a chance to build the best place to watch and share videos.” That is up from 4 billion in April of this year.

**Third Quarter 2015 Operational Highlights**

- **Daily active users (DAUs)** – DAUs were 1.01 billion on average for September 2015, an increase of 17% year-over-year.
- **Mobile DAUs** – Mobile DAUs were 894 million on average for September 2015, an increase of 27% year-over-year.
- **Monthly active users (MAUs)** – MAUs were 1.55 billion as of September 30, 2015, an increase of 14% year-over-year.
- **Mobile MAUs** – Mobile MAUs were 1.39 billion as of September 30, 2015, an increase of 23% year-over-year.

**Third Quarter 2015 Other Financial Highlights**

- **Mobile advertising revenue** – Mobile advertising revenue represented approximately 78% of advertising revenue for the third quarter of 2015, up from 66% of advertising revenue in the third quarter of 2014.
- **Capital expenditures** – Capital expenditures for the third quarter of 2015 were $780 million.
- **Cash and cash equivalents and marketable securities** – Cash and cash equivalents and marketable securities were$15.83 billion at the end of the third quarter of 2015.
- **Free cash flow** – Free cash flow for the third quarter of 2015 was $1.41 billion.

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