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# Facebook confirms that only 10.6% of fans see your posts, down 29% this year alone
- URL: https://www.hypebot.com/facebook-confirms-that-only-10-6-of-fans-see-your-posts-down-29-this-year-alone/
- Published: 2022-11-23T15:40:00.000Z
- Updated: 2022-11-23T15:10:58.000Z
- Description: Facebook’s quarterly “Widely Viewed Content” transparency report has confirmed what musicians and marketers already knew: fewer and fewer followers are seeing their posts. Last quarter, just 10.6% of a US. Continue reading [https://www.hypebot.com/hypebot/2022/11/facebook-confirms-that-only-10-6-of-
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, DIY, DIY musicians, Facebook, music, Music Business, music industry, Music Tech, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Facebook’s quarterly “Widely Viewed Content” transparency report has confirmed what musicians and marketers already knew: fewer and fewer followers are seeing their posts.

Last quarter, just 10.6% of a US user’s Facebook feed content came from Pages that they followed. That’s a 29% decline from 14.9% last year, according to [Facebook’s report](https://transparency.fb.com/en-gb/data/widely-viewed-content-report/?ref=hypebot.com).

![](https://scontent-iad3-1.xx.fbcdn.net/v/t39.8562-6/310404072_645256977120067_6452662805661490311_n.png?_nc_cat=103&ccb=1-7&_nc_sid=6825c5&_nc_ohc=Aa8Y6qQFeesAX8Hmzq8&_nc_ht=scontent-iad3-1.xx&oh=00_AfAlGozCGR31JZrACuCZQLGK3OQF4nbkKRd-pTUhw3SGLw&oe=6383C9A4)

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2022/11/breadcrumbs-1.jpg)

### Solutions: Groups & Breadcrumbs

One workaround for artists and marketers to try to reach more fans may be to ask them to join a Facebook Group. Posts from Facebook groups actually rose to 19.6% of the average user’s feed, up from 17.8% last year.

We also wrote about a more permanent solution yesterday, and that is to take **[The Breadcrumb Approach](https://www.hypebot.com/its-time-for-the-breadcrumb-approach-to-social-media/)** to social media.

Learn how The Breadcrumb Approach works [here](https://www.hypebot.com/its-time-for-the-breadcrumb-approach-to-social-media/).

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**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*