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# Facebook, Instagram now allow users to hide “LIKE” counts, but should you?
- URL: https://www.hypebot.com/facebook-instagram-now-allow-users-to-hide-like-counts-but-should-you/
- Published: 2021-05-26T15:50:00.000Z
- Updated: 2021-05-27T19:49:30.000Z
- Description: Instagram and Facebook users now have the option to hide public “LIKE” counts. Facebook explains why: “We heard from people and experts was that not seeing like counts was beneficial. Continue reading [https://www.hypebot.com/hypebot/2021/05/facebook-instagram-now-allow-users-to-hide-like-counts-but
- Author: Bruce Houghton
- Tags: Social Media, Uncategorized, #wp, #wp-post, #Import 2026-01-21 09:48

Instagram and Facebook users now have the option to hide public “LIKE” counts.

Facebook explains why: “We heard from people and experts was that not seeing like counts was beneficial for some and annoying to others, particularly because people use like counts to get a sense of what’s trending or popular, so we’re giving you the choice.”

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/about-fb-com/wp-content/uploads/2021/05/producer-screen_group-12-resize-890-2c816-w-1024.jpg)

While potentially annoying socially, “LIKE” counts are a badge of honor for many artists and influencers. Music marketers and analytics platforms incluing Chartmetric use “LIKE” as a measure of how engaged an artist’s fans are.

One often-used metric is what percentage of artist’s fans on a platform actually engaging with each post. You may have 100,000 Instagram followers but if only 100 or so LIKE or SHARE a post, your fans may have stopped paying attention.

So for most artists, hiding your like count is not a great idea. One exception might be very early in a career before an artist