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# Facebook Launches Music Initiative
- URL: https://www.hypebot.com/facebook-launch/
- Published: 2007-11-09T06:54:42.000Z
- Updated: 2007-11-09T06:54:42.000Z
- Description: UPDATED: Facebook has added several features that should bring more music related activity to the popular social networker and be a boon for artists and labels. Central to the effort. Continue reading [https://www.hypebot.com/hypebot/2007/11/facebook-launch.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

[![Facebook_2](https://hypebot.typepad.com/hypebot/images/2007/11/09/facebook_2.jpg "Facebook_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/11/09/facebook%5F2.jpg&ref=hypebot.com)

**UPDATED:**

  
Facebook has added several features that should bring more music related activity to the popular social networker and be a boon for artists and labels.

Central to the effort are [Facebook Pages](http://www.facebook.com/business/?pages) which enable bands (or any entity) to build a central location for interaction with fans on Facebook. Those pages can also be leveraged with targeted [Social Ads](http://www.facebook.com/business/?socialads) as well as self-service [Facebook Ads](http://www.facebook.com/ads/) (the successor to [Facebook Flyers](http://www.facebook.com/adfaq.php)) which offers affordable targeted ads priced by clicks or impressions.

In a unique feature sure to upset some privacy advocates, marketers can also track fans by adding code to their own web sites that link to [Facebook Beacon](http://www.facebook.com/business/?beacon). After a Facebook member visits the encoded site, their activity can be shared with other Facebook friends and advertisors leading to targeted ads. For example, a visit to an encoded PinkFloyd.com can land an ad for their box set on your Facebook page.

Here’s one early example of a crudely done Facebook [band page](http://www.facebook.com/dubiousranger).