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# Facebook launches Reels in  US and How to signup to get your share of $1B in creator payouts
- URL: https://www.hypebot.com/facebook-launches-reels-in-us-and-how-to-signup-to-get-your-share-of-1b-in-creator-payouts/
- Published: 2021-09-30T16:35:00.000Z
- Updated: 2021-09-30T15:37:47.000Z
- Description: Reels on Facebook for iOS and Android has been launched in the US. A direct response to TikTok, Reels had previously been available in beta and on Instagram. “Reels on. Continue reading [https://www.hypebot.com/hypebot/2021/09/facebook-launches-reels-in-us-and-how-to-signup-to-get-your-share-of-1b-i
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, Uncategorized, Facebook, Facebook reels, Instagram, #wp, #wp-post, #Import 2026-01-21 09:48

Reels on Facebook for iOS and Android has been launched in the US. A direct response to TikTok, Reels had previously been available in beta and on Instagram.

#### *“Reels on Facebook can consist of music, audio, effects and more. You can find them in News Feed or in Groups, and when viewing a reel on Facebook, you can easily follow the creator directly from the video, like and comment on it, or share it with friends.”*

Reels are also sharable on Instagram.

Facebook says it will add options so that creators can earn money from the Reels and is currently testing sticker and banner ads.

The [Facebook for Creator’s blog](https://www.facebook.com/creators/reels-on-facebook?content%5Fid=xHLEpHaMeQBtSrf) has tips and best practices for creating Reels.

### Reels Play Bonus $

To jump-start Reels, Facebook is adding it to its [$1 billion commitment](https://about.fb.com/news/2021/07/investing-1-billion-dollars-in-creators/?ref=hypebot.com) to pay creators. A Reels Play bonus will pay eligible creators based on the performance of their reels.

The Reels Play bonus will initially be invite-only, beginning in the US. Interested creators can [sign up](https://www.facebook.com/creators/tools/mta) to learn more about the Facebook Reels Play bonus . [Facebook for Creators blog](https://www.facebook.com/creators/reels-on-facebook?content%5Fid=xHLEpHaMeQBtSrf) to learn best practices for creating reels

#### **MORE: [How to use Reels to grow your Spotify following](https://www.hypebot.com/how-to-use-instagram-reels-ads-to-grow-your-spotify-following/)**

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*