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# Facebook Page Apocalypse Is Already Happening
- URL: https://www.hypebot.com/facebook-page-apocalypse-is-already-happening/
- Published: 2018-01-15T08:52:17.000Z
- Updated: 2018-01-15T08:52:17.000Z
- Description: Late last week, Facebook confirmed that it would be downgrading posts from Pages in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent Facebook stock tumbling. Continue reading [https://www.hypebot.com/hypebot/2018/01/facebook-page-apocalypse-is-already-happening.h
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Business, Music Marketing, Social Media, Amazon, Apple, Apple Music, Google, music, music industry, Music Tech, musician, musicians, Pandora, Spotify, Tech Stories, YouTube, #wp, #wp-post, #Import 2026-01-21 10:05

[![image from upload.wikimedia.org](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c9456a0c970b-200wi "image from upload.wikimedia.org")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c9456a0c970b-popup?ref=hypebot.com)Late last week, Facebook confirmed that it would be [downgrading posts from Pages](https://www.hypebot.com/facebook-overhauls-news-feed-demotes-pages/) in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent Facebook stock tumbling and cost CEO [Mark Zuckerberg $4 billion](https://www.hypebot.com/facebook-news-feed-plan-tanks-stock-costs-zuckerberg-4b/) personally. But, in fact, the decline in traffic delivered to page publishers, like musicians, labels and brands, has already begun.Facebook’s share of web traffic sent to publishers is already down 24%, so far in January; and down 40% from this time last year, according to new data shared by analytics company [Parse.ly.](http://parse.ly/?ref=hypebot.com) For most publishers, Google is now [delivering more traffic](https://www.hypebot.com/google-is-now-sending-you-more-traffic-than-facebook/) than Facebook. 

[![image from cdn.vox-cdn.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2cfb4ff970c-500wi "image from cdn.vox-cdn.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d2cfb4ff970c-popup?ref=hypebot.com)via [recode](https://www.recode.net/2018/1/12/16884636/facebook-mark-zuckerberg-traffic-news-feed-publishers-google?ref=hypebot.com)

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