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# Fan Sharing On Facebook Is Worth $4.20 + More Findings [STUDY]
- URL: https://www.hypebot.com/facebook-share-worth-420-more-findings-study/
- Published: 2012-10-24T13:00:00.000Z
- Updated: 2012-10-24T13:00:00.000Z
- Description: Looks like all those shares and retweets that artists and their teams constantly seek could be worth more than we may even realize. In a recent study conducted by independent. Continue reading [https://www.hypebot.com/hypebot/2012/10/facebook-share-worth-420-more-findings-study.html]
- Author: admin
- Tags: Live & Ticketing, Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![Worldwide-Values-Graphic](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee469cf6a970d-150wi "Worldwide-Values-Graphic")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017ee469cf6a970d-popup?ref=hypebot.com)

Looks like all those shares and retweets that  
artists and their teams constantly seek could be worth more than we may even  
realize. In a recent study conducted by independent and self-service ticketing  
platform [Eventbrite](http://www.eventbrite.com/?ref=hypebot.com), the total amount of **dollars and visits per social media share has increased substantially**  
over the last two years. The  
findings were from an  
October 2012 study that examined revenue and traffic benefits gained through  
the social sharing of events on Facebook, Twitter and LinkedIn.

  
According  
to Eventbrite’s data, the value of one social share rose 81%  
worldwide since 2010, while traffic generated from sharing increased 59%. **Facebook shares drove the most revenue**  
per share, while **Tweets drove the most**  
**traffic**.

The United States, home to all three social  
media giants examined in the study, saw a consistent pattern in its value of  
shares that is also reflective of the rest of the world. Facebook was seen to  
lead in the value per share at $4.20 in the Unites States. The next runner-up was  
Twitter, which showed a significant increase in value per share at $1.66, while  
LinkedIn pulled in $.67 for each share of an event.

“Because events are inherently social, it’s not  
surprising that we see a compound effect of sharing,” said Tamara Mendolsohn,  
Eventbrite’s VP of Marketing. “It’s interesting to see the values and traffic  
driven from a share continue to rise despite the increase in volume of sharing  
across social networks.”

### **The**  
**Metrics**

In measuring social commerce behavior,  
Eventbrite identified two important metrics to track: **Dollars Per Share** (the average value of the additional tickets sold  
through this share) and **Visits Per Share**  
(the amount of additional traffic generated by each act of sharing).

Dollars  
Per Share nearly doubled across social networks, with Facebook  
driving the most revenue of any social network. Since 2010, the average and aggregate  
DPS increased 81% from $1.78 to $3.23\. Twitter saw the greatest increase at  
330% from $0.43 to $1.85, while Facebook also saw healthy growth at 65% – growing  
from $2.52 to $4.15\. Dollars per LinkedIn share increased only slightly at 2%, from  
$0.90 to $0.92.

The data then indicates that every time an event  
is shared on Facebook worldwide, it drives on average of $4.15 in additional  
revenue back to the organizer. On average across *all* social networks, the value of a social share drives $3.23 in  
additional revenue for the event each time someone shares it.

When it comes to Visits Per Share, Twitter shares drove more event page traffic than  
Facebook and LinkedIn. Over the last two years, Eventbrite found that the  
average number of people who clicked on one of their event links shared through  
social media increased from 7 to 17 visits per share. Links shared on Facebook  
now drive 14 visits back to Eventbrite, compared with 11 in 2010\. Twitter  
drives the most visits with 33 visits per share, while LinkedIn users visit  
Eventbrite event pages an average of 10 times for every link that’s shared.

### **Global**  
**Highlights**

Eventbrite found that Italy shares the most of  
any country at a 14% share rate – double those of Australia and Ireland (each  
at 7%), the two countries with the lowest share rates. They also discovered  
that U.K. saw the most clicks on average. Ireland was an interesting case in  
that it had the lowest share rate, but the highest Dollars Per Share, driving an  
average of $10.37 in additional ticket sales on Facebook and $9.03 for every  
tweet.

Canadawas  
found to have the highest Dollars Per Share and is more evenly shared across  
networks. On average, every Facebook share in Canada drove $4.51 in additional  
ticket sales, while Canadian tweets drive $2.97\. LinkedIn in Canada is also  
high compared to other countries, driving $3.13 per share.

Check out the infographic below for more key findings, or head to Eventbrite's blog for [the full Social Commerce Report](http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers?ref=hypebot.com) and  
methodology.

[![Social Commerce 2012 Graphic](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c32c6068b970b-400wi "Social Commerce 2012 Graphic")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c32c6068b970b-popup?ref=hypebot.com)

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*