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# Facebook’s Reach = A Major TV Network [CHART]
- URL: https://www.hypebot.com/facebooks-reach-a-major-tv-network-chart/
- Published: 2013-08-02T10:28:00.000Z
- Updated: 2013-08-02T10:28:00.000Z
- Description: Just as Facebook is primed to announce the addition of video ads, a new Nielson study shows that the social network has a reach equal to that of a mjor. Continue reading [https://www.hypebot.com/hypebot/2013/08/facebooks-reach-a-major-tv-network-chart.html]
- Author: Bruce Houghton
- Tags: Social Media, YouTube & Video, arts, Facebook, Online advertising, Online Communities, Social network, Television, Television network, United States, #wp, #wp-post, #Import 2026-01-21 10:43

[![Facebook tv](http://hypebot.typepad.com/.a/6a00d83451b36c69e201910489f0d0970c-150wi "Facebook tv")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201910489f0d0970c-popup?ref=hypebot.com)

Just as Facebook is primed to announce the addition of video ads, a new Nielson study shows that the social network has a reach equal to that of a mjor tv network. Here's the summary: "During the daytime, Facebook has a reach comparable to or exceeding the four TV networks measured. For consumers ages 25-34, for instance, Facebook added up to an incremental 41 percent reach to the TV networks during the day."

"During primetime, when TV networks reached more consumers than Facebook, Facebook was a strong driver of duplicated reach—meaning that a marketer could reach the same consumers online and on TV. For consumers ages 25-34 during primetime, for example, Facebook contributed up to 36 percent duplicated reach to the four measured TV networks." – [Nielson](http://www.nielsen.com/us/en/reports/2013/running-digital-audiences--walking-advertising-dollars.html?ref=hypebot.com)

[![image from www.nielsen.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192ac534481970d-450wi "image from www.nielsen.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192ac534481970d-popup?ref=hypebot.com)

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