> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Facebook Exec Says: “We Are In The Music Space”
- URL: https://www.hypebot.com/faecebook-exec-says-we-are-in-the-music-space/
- Published: 2010-12-10T09:57:10.000Z
- Updated: 2010-12-10T09:57:10.000Z
- Description: (UPDATED) When asked if Facebook would use it's social platform to reinvent the music industry like Zynga changed gaming, Ethan Beard, the Director of the Facebook Developer platform, replied ". Continue reading [https://www.hypebot.com/hypebot/2010/12/faecebook-exec-says-we-are-in-the-music-space.h
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.mactropolis.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c698ac06970c-200wi "image from www.mactropolis.com")](http://www.mactropolis.com/images/blog/facebook-music.jpg?ref=hypebot.com)

(UPDATED) When asked if **Facebook** would use it's social platform to reinvent the music industry like **Zynga** changed gaming, **Ethan Beard**, the Director of the Facebook Developer platform, replied " We are in the music space." Beard was referring to Connect and the ability for outside music companies to tap into Facebook's social network, and as proof he shared how Facebook helped grow Spotify.

**Video & How Facebook Grew Spotify Traffic:** 

According to Beard, when Spotify integrated Facebook into it's platform, traffic to Spotify increased 4X, making Facebook their top referrer of traffic. “We want to focus on building out the building blocks of the social graph so companies can build on top of it,” said Beard.

Watch the interview: