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# Fan Friction: How The Internet is Failing Artists [Adam Bernard]
- URL: https://www.hypebot.com/fan-friction-how-the-internet-is-failing-artists-by-adam-bernard/
- Published: 2012-03-20T10:05:11.000Z
- Updated: 2012-03-20T10:05:11.000Z
- Description: The Internet has allowed people to discover new artists and music, but it’s still hard to convert these people into fans. On Music Think Tank, Adam Bernard talks about how. Continue reading [https://www.hypebot.com/hypebot/2012/03/fan-friction-how-the-internet-is-failing-artists-by-adam-bernard.html
- Author: admin
- Tags: Music Think Tank, Adam Bernard, Discovery, Fans, internet, Natalie Cheng, new music industry, #wp, #wp-post, #Import 2026-01-21 10:55

[![Carsonkid](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e90144fd970c-200wi "Carsonkid")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20168e90144fd970c-popup?ref=hypebot.com)

The Internet has allowed people to discover new artists and music, but it’s still hard to convert these people into fans. On [Music Think Tank](http://www.musicthinktank.com/blog/fan-friction-how-the-internet-is-failing-artists-by-adam-ber.html?ref=hypebot.com), **Adam Bernard** talks about how the Internet is failing artists because many people can “like” your Facebook page, but are not truly fans. Do you agree with this assessment of the Internet and fans?

“The internet has a million ways to communicate, and a million ways to sell things, but it’s failing when it comes to creating fans. The reason for this is that there are **very few fan experiences** on the internet.” ([Read On](http://www.musicthinktank.com/blog/fan-friction-how-the-internet-is-failing-artists-by-adam-ber.html?ref=hypebot.com))