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# Fanatic.fm Connects Bands With Brands For Charity
- URL: https://www.hypebot.com/fanaticfm-connects-bands-with-brands-for-charity/
- Published: 2011-02-14T11:50:00.000Z
- Updated: 2011-02-14T11:50:00.000Z
- Description: How to monetize music is the biggest challenge of the post-Napster music industry. At Midem 2010, Ian K. introduced himself with an exciting concept that's a four-way win for artists,. Continue reading [https://www.hypebot.com/hypebot/2011/02/fanaticfm-connects-bands-with-brands-for-charity.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from 3.bp.blogspot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e2914e60970b-150wi "image from 3.bp.blogspot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e2914e60970b-popup?ref=hypebot.com)

How to monetize music is the biggest challenge of the post-Napster music industry. At Midem 2010, **Ian K.** introduced himself with an exciting concept that's a four-way win for artists, brands, charities and fans. I've acted as an advisor since and late last week, Ian launched **[fanatic.fm](http://www.fanatic.fm/?ref=hypebot.com)** in beta with [**Samsung Imaging**](http://fanatic.fm/sponsor/samsungimaging/campaign/39?ref=hypebot.com) as the lead sponsor. Here's how it fanatic.fm works and **an intro video:**

Artists upload music to [fanatic.fm](http://www.fanatic.fm/?ref=hypebot.com) where brands and fans bid to sponsor it. After the band's approval, sponsors can use the music in their own social media campaigns and co-promote directly within the music player.

Every time the music is played using the fanatic.fm player, which can be embedded in any site or social media page, the band is paid and a portion goes to an approved charity. Watch the intro video, **visit [fantatic.fm](http://www.fanatic.fm/?ref=hypebot.com)** and come back to share what you think.