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# FanBridge Introduces “FanRank” Feature
- URL: https://www.hypebot.com/fanbridge-introduces-fanrank-feature/
- Published: 2010-07-20T07:30:00.000Z
- Updated: 2010-07-20T07:30:00.000Z
- Description: Direct-to-fan platform FanBridge has released a new feature called "FanRank." It is an automated fan list segmentation engine based on loyalty/engagement fans demonstrate across email, social networks, mobile, etc. This. Continue reading [https://www.hypebot.com/hypebot/2010/07/fanbridge-introduces-
- Author: admin
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.bmi.com](https://a2.typepad.com/6a0111683c7a25970c0134858c733a970c-150wi "image from www.bmi.com")](http://www.bmi.com/images/benefits/fanbridge%5Flogo.gif?ref=hypebot.com) Direct-to-fan platform **[FanBridge](http://www.fanbridge.com/?ref=hypebot.com)** has released a new feature called "**FanRank**." It is an **automated fan list segmentation engine** based on loyalty/engagement fans demonstrate across email, social networks, mobile, etc. 

This new, free feature has*already* been enabled in every FanBridge account and each week updates itself. Their goal with FanRank is to **enable artists** to better understand how fans are engaging with their lists over time, so that they can better **measure the impact** of their marketing efforts and have a more informed basis for tailoring/targeting their communications within specific fan segments.

Based on a variety of interactions, the feature automatically places an artist's  
fans into one of **three fan segments**: super fans, casual fans, and at-risk fans; it allows artists to enable super fans, while **still engaging** their casual audience.