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# FANOCRACY: Turning Fans Into Customers, Customers Into Fans
- URL: https://www.hypebot.com/fanocracy-turning-fans-into-customers-customers-into-fans/
- Published: 2020-01-06T16:24:00.000Z
- Updated: 2020-01-06T15:38:35.000Z
- Description: The most powerful force in music marketing isn’t social media, email blasts, search ads, or 15 second commercials before a YouTube video. The most powerful force in music marketing is. Continue reading [https://www.hypebot.com/hypebot/2020/01/fanocracy-turning-fans-into-customers-customers-into-fans
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Live & Ticketing, Music Business, fanocracy, music fans, music marketing, #wp, #wp-post, #Import 2026-01-21 09:55

The most powerful force in music marketing isn’t social media, email blasts, search ads, or 15 second commercials before a YouTube video. The most powerful force in music marketing is fandom.

Author and marketer David Meerman Scott join Music Biz Weekly cohosts Micahel Brandvold and Jay Gilbert to explore Fanocracy – the art of turning fans into customers and customers into fans.

Scott’s new book Fanocracy is about building a tribe and making the needs and wishes of fans a priority. Applying the strategies in Fanocracy will help your band or music company dominate.

Listen and learn.