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# Fanscape’s CEO On The Value Of Online Fandom
- URL: https://www.hypebot.com/fanscapes-ceo-on-the-value-of-online-fandom/
- Published: 2009-09-30T04:42:00.000Z
- Updated: 2009-09-30T04:42:00.000Z
- Description: Industry veteran Larry Weintraub's Fanscape has been a leading online music marketing agency since the earliest days of music and the internet 2.0. The company has marked their 11th anniversary. Continue reading [https://www.hypebot.com/hypebot/2009/09/fanscapes-ceo-on-the-value-of-online-fandom.ht
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5acc0f7970b-pi?ref=hypebot.com) 

[![image from jobs.searchenginejournal.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5acc0f7970b-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5acc0f7970b-pi?ref=hypebot.com)

Industry veteran Larry Weintraub's [Fanscape](http://www.fanscape.com/?ref=hypebot.com) has been a leading online music marketing agency since the earliest days of music and the internet 2.0\. The company has marked their 11th anniversary with a case study, "[The Value Of Online Fandom](http://www.imediaconnection.com/content/24585.asp?ref=hypebot.com)".[ ](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a5acc0f7970b-pi?ref=hypebot.com)

A few highlights:

- The #1 reason people buy or try something is because someone they trust told them to.
- Before starting any maketing campaign first ask,"If I were the customer, why would I care?"
- If you have a product or service, the chance is that someone already loves it and is talking about it. Find these people and empower them.
- [More](http://www.imediaconnection.com/content/24585.asp?ref=hypebot.com)