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# Farewell iTunes Ping, We Hardly New You
- URL: https://www.hypebot.com/farewell-itunes-ping-we-hardly-new-you/
- Published: 2012-10-02T09:22:39.000Z
- Updated: 2012-10-02T09:22:39.000Z
- Description: We were told back in September that two years to the month after Apple launched Ping – it's never-got-off-the-ground attempt to merge music with social – the company was shutting. Continue reading [https://www.hypebot.com/hypebot/2012/10/farewell-itunes-ping-we-hardly-new-you.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from allthingsd.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c04bc3f970c-200wi "image from allthingsd.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017d3c04bc3f970c-popup?ref=hypebot.com)

We were told back in September that two years to the month after Apple launched Ping – it's never-got-off-the-ground attempt to merge music with social – the company was shutting it down. Yesterday it happened.

The now dark Ping's lack of a connection with Facebook, even as the later soared, virtually guaranteed this day would come.

**October 1, 2012, R.I.P. Ping**

“We tried Ping, and I think the customer voted and said ‘This isn’t something that I want to put a lot of energy into.’"
  
  
– Apple CEO Tim Cook to [AllThingsDigital](http://allthingsd.com/20120912/rip-ping-september-2010-september-2012/?ref=hypebot.com).