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# FAST FACT: Net & Satelitte Listeners More Affluent & Active
- URL: https://www.hypebot.com/fast_fact_net_s/
- Published: 2005-09-02T04:39:00.000Z
- Updated: 2005-09-02T04:39:00.000Z
- Description: Consumer research firm BIGresearch studied Internet radio listeners and satellite radio subscribers, and found both groups to be significantly more affluent, more active, and more likely to make big-ticket purchases. Continue reading [https://www.hypebot.com/hypebot/2005/09/fast_fact_net_s.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:10

Consumer research firm BIGresearch studied Internet radio listeners and satellite radio subscribers, and found both groups to be significantly more affluent, more active, and more likely to make big-ticket purchases than average Americans.

According to the study, the online radio audience is almost three-quarters 18-44, almost 60% male, and has an average household income over $54k. And while the satellite radio audience is small, listeners have an even higher average household income (over $77k).